Does Clean Really Have an Odor?

The Real Smell of Clean

The Real Smell of Clean

A recent television commercial has become a new pet peeve of mine. It’s the one that says “the smell of clean is the smell of Clorox”.


Do they mean that if it does not smell like Clorox, it can’t be clean?

Let’s take a closer look at what that smell really is and what it does to the human body.

The smell that we associate with Clorox is the odor of chlorine gas. The same chlorine gas that was used in gas warfare in World War One with dreadful effects – both physical and psychological. The choking, shortness of breath, gagging sensation aside, the eventual slow, miserable death was enough to cause knowledgeable soldiers to panic at that smell.

So how is it that over the last 100 years, we now have come to associate that same irritating odor with the “smell of clean”?

While it is true that chlorine kills germs, and it does so very effectively, it is also true that it still damages delicate tissues of the human body…most notably, the eyes, nose, throat, and airways including the lungs.

The Physical Effects

The Center for Disease Control and Prevention lists the following possible symptoms of exposure to dangers levels of chlorine gas or liquid:

  • Blurred vision
  • Burning pain, redness, and blisters on the skin if exposed to gas.
  • Skin injuries similar to frostbite can occur if it is exposed to liquid chlorine
  • Burning sensation in the nose, throat, and eyes
  • Coughing
  • Chest tightness
  • Difficulty breathing or shortness of breath. These may appear immediately if high concentrations of chlorine gas are inhaled, or they may be delayed if low concentrations of chlorine gas are inhaled.
  • Fluid in the lungs (pulmonary edema) that may be delayed for a few hours
  • Nausea and vomiting
  • Watery eyes
  • Wheezing

Many household and industrial cleaners contain chlorine and give off chlorine gas and contain many other toxins as well.

The Culprits

The greatest health risks are associated with common household products such as mold and mildew removers, air fresheners, detergents, fabric softeners, perfume, toilet bowl cleaners, household cleaners with pine, lemon or orange scents, mouthwash, spray and wick deodorizers, floor cleaners, all-purpose and window cleaners, and most antibacterial products.

What kinds of health risks are we talking about?

Here’s the list:

Synthetic musks: Are suspected endocrine disruptors and at least one, tonalide, prevented cells from blocking entry of toxins in an animal study. Widely used in detergents, fabric softeners and air fresheners (along with perfume).
Phthalates: The effects of phthalates on your endocrine system, particularly during pregnancy, breastfeeding and childhood, are very disturbing. For instance, animal studies on certain phthalates have shown these chemicals may cause: reproductive and developmental harm; organ damage; immune suppression; endocrine disruption; and cancer.
1,4-dichlorobenzene:  Along with being linked to lung damage, it is known to cause organ system toxicity. Found in air fresheners, toilet bowl cleaners and other household cleaning products, 1,4-dichlorobenzene is present in the blood of nearly all Americans.
Terpenes: Interacts with ozone in the air to produce toxic substances similar to formaldehyde, a known carcinogen. Commonly used in household cleaners with pine, lemon or orange scents
Benzene: A known human carcinogen and has been linked to increased risk of leukemia and other blood diseases, along with organ system toxicity. Is common in cleaning agents.
Styrene:  Linked to cancer, birth or developmental effects, organ system toxicity, and problems with reproduction and fertility, this is another chemical found in far too many household cleaning products.

Look Under Your Sink

Other very nasty chemicals likely to be lurking under your kitchen or bathroom sink include:

Phenol: A common main ingredient in household detergents like Lysol, Pine-Sol and Spic-n-Span. It’s also found in mouthwash. Phenol is toxic and people who are hypersensitive can experience serious side effects at very low levels. Studies have linked phenols to:

  • Damage to your respiratory and circulatory systems
  • Heart damage
  • Respiratory problems
  • Damage to your liver, kidneys and eyes

Nonylphenol ethoxylates (NPEs), a common ingredient in laundry detergents and all-purpose cleaners, is banned in Europe, and known to be a potent endocrine disrupter. It’s already thought to be the cause of male fish transforming into females in waterways around the world.
Formaldehyde, found in spray and wick deodorizers, is a suspected carcinogen.
Petroleum solvents in floor cleaners may damage mucous membranes.
Butyl cellosolve, found in many all-purpose and window cleaners, may damage your kidneys, bone marrow, liver and nervous system.
Triclosan, the active ingredient in most antibacterial products, not only kills bacteria, it also has been shown to kill human cells.

Reading the Labels Won’t Always Help

I always advocate reading the labels on the foods and personal care products you buy, but, in the case of household cleaners, even the most meticulous eye for labels won’t get you very far.


Because many of the most dangerous chemicals will not be not listed on the label. The manufacturers have conveniently lobbied the government to exempt them from this requirement and can omit any ingredient that is considered a secret formula from its label, and many of these secret ingredients are toxic and carcinogenic.

Household goods are still very much an unregulated market. And, cleaning product manufacturers — even those that claim to be “green” — are not required by law to disclose all of their ingredients on their labels.

So while it’s still better to read the label than not, be aware that a lack of ingredient on a label doesn’t necessarily mean it’s not in the product!

Using Natural Cleaning Products on My Top List of Cancer Prevention Strategies

Research is beginning to suggest just how powerful a role environmental chemicals like these play in your long-term health.

In 2009, 1.5 million Americans were diagnosed with cancer, and a report from the President’s Cancer Panel suggests that the percentage of these directly caused by environmental factors has been “grossly underestimated.”

This is why my top list of cancer prevention strategies has always included reducing your exposure to environmental toxins like pesticides, household chemical cleaners, and synthetic air fresheners.

Fortunately, this is a relatively easy task to accomplish.

For those times when you need to do a bit of cleaning, one of the best non-toxic disinfectants is Basic H. This is an all-natural surfactant that you dilute with water according to the intended use. You can use this for washing your hands, your body, and for other household cleansing. It’s an all-purpose cleaner that works great for kitchen counters, cutting boards, windows and mirrors, floors, and as an all-purpose cleaner of finger prints from walls, doors, and handles of all sorts. The video below is from the manufacturer and reveals more.

Make Your Own

You can also keep your home very fresh and clean by making your own natural cleaning products using items you probably already have around your home. Some more tips for making simple and effective all-natural cleansers:

Use baking soda mixed with apple cider vinegar to clean drains and bathtubs.
Vinegar can be used as a natural fabric softener.
Hydrogen peroxide is safer to use than chlorine bleach for disinfecting and whitening.
Vodka is a disinfectant that can remove red wine stains, kill wasps and bees and refresh upholstery (put it into a mister and simply spray on the fabric).
Finally, if you’re still using air fresheners because you like a scented environment, I urge you to switch to safer alternatives like therapeutic essential oils.

Remember, essential oils are NOT the same thing as fragrance oils. Fragrance oils are artificially created and often contain synthetic chemicals — so make sure the essential oil you use is of the highest quality and 100 percent pure. A few drops placed in a diffuser around your home, or mixed with water and sprayed onto upholstery or fabrics, is a safe and soothing way to scent your home safely.

So is there an odor to real clean?  It is certain that the smell of chlorine gas is NOT the smell of clean. At best it is a respiratory irritant; at worst it is the smell of a slow, miserable death.

You make decisions every day that affect your health.  This one is easy. Avoid cleaners with irritating odors, artificial fragrances, and other deadly ingredients.

Get safe alternatives here!

To your health,



Don’t want millionaire overnight riches? No problem…

In the past we have received tons of emails
that ask us not to promote the rags to
riches — in just a matter of weeks — type of stuff.

Obviously no one would mind being able to
make life changing fortunes in just weeks from
now. Of course.

Whoever Does achieve these kinds of results,
then good job and fair play to them.

But for most of you it seems that you’re more than
happy to be able to EARN the EXACT same
incomes online that your current BOSS is paying

This of course would free yourself up from having
to do the same old time and energy sucking job
every single day and give you some much needed
freedom and flexibility too.

Or also known as…

…YOU get to spend your life DOING WHAT YOU
want to do.

I can remember having a job once where you had
to ask someone to cover for you when wanted to
go to the restroom — so you wouldn’t get shouted
at by the guy who sat around and just shouted at
other people all day long…

…and at that stage of my life, if you’d given me
the EXACT same salary (which wasn’t very big), but
from my own online, home-based business…

…I REALLY would have felt like a very rich man 🙂

The financial bottom line really IS NOT the actual
bottom line.

It doesn’t all come down to cash.

Being there at your kids’ sports day at 2.00pm on a
Tuesday afternoon without having to take one of
your vacation or sick days…

…deciding to take the morning off and go for a
long walk in the summer with your dog…

…or just spending the day in bed with your partner.

You don’t need to have a bank account like
Richard Bransons to be able to enjoy the
freedoms you want in life…

…If you can find a method or business model
that can help you to sack your own BOSS and
work from home then you really are the richest
man on the planet anyway.

Just take a look at this guy who has been
using this formula to do just that and make full time
living online working less hours too in the process.

Guess what? They are NOW WILLING to share
it in FULL with you.

Click the link below for full details:


To your success,

Zona Taylor

Getting Ready to Post An Advertisement on Facebook – Part One

Getting Ready to Post an Ad on Facebook

Before actually placing an advertisement on Facebook, or on any other platform, there are certain steps you need to take to get ready first. If you jump the gun and place the ad without preparing properly, you will likely overlook an essential step or two and end up costing you more than necessary due to traffic”wasted” on an ad with a broken link or an incomplete funnel.

If you are not sure what a “broken link” or “funnel” is, then you probably need to get a basic understanding of how users interact with computers, how they move from one web page to another, and a basic understanding of internet marketing.

The Basics

Here’s the short version in normal people’s English:

A web page is what you are reading on your screen at any given moment.

A link is the place on the web page where you click with your mouse or touch with your finger to move to another web page, or another place on the same web page.

A broken link is where the place you click that should take you to another webpage, does not work the way it is supposed to. It either does nothing…and you stay where you are. Or you end up on the wrong page…or you get an error message of some kind.

Getting Ready to Get Ready

There are a few piece of software that you will need access to before you can get ready to post ads anywhere. These are what it takes to set up internet marketing and should be factored in to your budget from Day 1.

At the Bare Minimum, you MUST have the following:

  1.  Something to Sell. Most people starting out find it is easier to sell other people’s products rather than having to deal with delivering a product or service in addition to marketing. A good place to start is as an affiliate for vendor who has a good reputable product with a good track record and who will be around long enough to pay out the promised commissions. You need your affiliate link for the offer you want to sell.  See the download at the bottom of the page for the link to the one that has the best payout, and very handsome commissions, great support team, and training and coaching to get you on your way.
  2. Link Tracking. If you are using advertising, you need to be tracking it to see if it is working. There are lots of books written about how to be a successful marketer and they all say you MUST track your marketing efforts so you will know what works and what does not work. That way, you can stop what is not working and scale up what is working. To do that, you must have a way to track which link your prospects are clicking on and how far into the funnel they go, if they do not follow all the way through to the purchase, so you can tweak what does not seem to work so well. See the download at the bottom of the page for the one I recommend after trying many others.

Now, like I said, that is the BARE Minimum.  If that is all you do, there is a very slim, and highly unlikely, chance of success as an internet marketer.

If You Want to Succeed

Under the assumption that you want to be successful and actually make money from your endeavor, let me tell you a few more tools that will greatly boost your likelihood of success. The following tools are necessary:

  1. Your own website, domain name and hosting, to use for hosting your own landing pages so you do not depend on someone else keeping the site up and running and for hosting your own media, e.g. images, downloads, videos, etc.  I have found one that is very reasonably priced and allows you to add unlimited subdomains at no additional charge. See the free download at the bottom of the page for details.
  2. Autoresponder. This is a service that provides the software to automatically send emails that you create to the people who sign up to your email list. There are half a dozen decent ones to choose from.  In the free download that the bottom of this page, I provide names and links to the one that I keep coming back to.
  3. Landing Page Creator. This is software that allows you to build your own landing page (also known as a squeeze page or opt-in page). This is the page where your prospect fills out their email address (at the least) and hits the button in exchange for something, e.g. a free download, to watch a video, to read the rest of the story, etc. There is a wide price range of landing page builder software/services.  I found one that is a reasonable one-time purchase for lifetime access and includes all upgrades. Details are included in the free download at the bottom of the page.
  4. Image manipulation software. If you already have Photoshop or some other image editing software, you are set with this one. But if you do not already have it, I have great news. There is an excellent one that is perfectly FREE and adequately meets the needs of most internet marketers.  I use it nearly every time I am on my computer to resize, crop, flip, and/or rotate images to my liking for use in blogs, ads, slideshows, PowerPoint presentation, Facebook, etc. The link to this free website is in the free download below.

That’s it!  Once you have those six pieces in place, you are ready – to get ready to post an ad.

In my next blog, we will go through the steps for actually preparing to place the ad. Until then, you can “read ahead” by downloading the free report below: ”

Preparing and Placing Ads”

Download here: pdf-preparing-and-placing-ads-quick-and-dirty-with-one-pg-chklist

Just How Affordable is “Affordable Care”?

When the Affordable Care Act (ACA) went into effect in 2014, those of us on the front lines were in for some roller coaster ride experiences in helping people cope with the changes that came with it.

As a Registered Nurse (RN) Case Manager at the time, part of my job was to find out what the patient’s insurance would and would not cover and what out-of-pocket costs the patient would be responsible for as we made plans for transitioning the patient’s care to another setting after the patient left the hospital.

Much to the surprise of most patient’s who were covered by health insurance for the first time or whose policy had changed due to higher costs to their employers, there were now huge deductibles ranging from $2000 to $12,000 as well as copays up to 60%. Many of the individuals were having trouble paying their part ($25) of the monthly premium that was mostly covered by government subsidy. And had no way to pay the deductible or copay.

As a RN Case Manager, my job was to arrange home care and durable medical equipment for home use. Prior to ACA, most patients with insurance could afford their $500 deductible or had already met it prior to hospitalization. Most could afford the $20 – $40 copay for their rolling walker or bedside commode. Most had the $5 to $100 copay for the prescriptions the doctor wrote for the patient to continue treatment at home. Many could arrange to pay the $25 – $30 per visit copay for their home nurse or home physical therapist.

Not so much after the ACA came into being.

For purposes of discharge planning, I now had to treat my insured patients as if they were uninsured. I was sending family members to the local Goodwill in search of the rolling walker and bedside commode. I was begging home health agencies for home visits. I was asking doctors to re-write the home prescriptions for something on the $4 list.

The patients were shocked that their insurance didn’t cover everything 100%.

Another group of patients in for a rude awakening were those who were used to having coverage through their employer. Small business owners who had been able to offer health insurance to their employees in the past, now found the massive increase in cost to be totally out of reach even with cost-sharing with the employees. Therefore, the employer could no longer offer health insurance to his employees. Instead, these employees were left to shop the insurance marketplace on their own. Because they had full time, good paying jobs, they were not eligible for assistance with paying the premiums. And the premiums, even for the cheapest plans, were out of reach financially. Therefore, the employee had no choice but to go without insurance.

A third group of patients in for a very rude awakening were the ones with insurance through their employer and the employer had been able to continue paying the same amount in premiums, but for much less coverage and much higher deductibles and co-pays. This situation was brought to my attention by a patient who was undergoing chemotherapy on a monthly basis. Up through December the hospital co-pay had been $100 per hospital stay. She and her husband had been able to handle that. He had continued working passed retirement age to keep insurance to cover her cancer treatments.  When she came in to the hospital for her January treatment the year that the ACA went into effect, her husband talked with the insurance company and discovered that the new insurance policy had a $12,000 annual deductible and only covered 40% of the charges after the deductible had been met. When her husband told the patient what he had found out, her response was, “Well, I guess we might as well go home so I can die. We can’t afford that and I won’t be responsible for putting you out on the street after I am dead and gone.”

He smiled and kissed her and said, “I already took out a second mortgage on the house. Don’t you worry about me.  We’re going to get you the care you need to get well!.”

So again, I ask: Just how affordable is the Affordable Care Act? And for whom?

Telling it like it is,


Save on Father’s Day Gifts with Memorial Day Sale!

I found some great deals on Father’s Day Gifts that I just had to share!

Start Date: May 20, 2016
End Date: Jun 19, 2016
Type: Seasonal
Categories: Patio, Lawn & Garden

Make Father’s Day Great!!

Start Date: May 20, 2016
End Date: Jun 19, 2016
Type: Seasonal
Categories: Patio, Lawn & Garden


Start Date: May 15, 2016
End Date: Jun 19, 2016
Type: Deals & Special Offers
Categories: Tools & Hardware

Top MOBE Affiliate Earnings Revealed

Every month, MOBE publishes a list of their Top 10 affiliates. Normally, the ranking is just the names of their affiliates and where they placed in the list. However, for April, MOBE included the amount of commission each affiliate made.

Here’s the Top Ten Earners in MOBE and how much they made in commissions – that means profit!

  • Darren Salkeld: $781,509
  • John Chow: $148,974
  • Shaqir Hussyin: $98,632
  • Rhonda Michele: $98,171
  • Jashin Howell: $78,708
  • Satyajit Purkayastha: $29,070
  • Paul Lynch: $26,430
  • Nick Pratt: $21,522
  • Dale Bundy: $20,126
  • Tim Atkinson: $16,912

In case you are not familiar with MOBE, it is My Own Business Education at The products are designed to help any business owner either online or offline. The products cover a wide range of topics and are up-to-date addressing current trend topics, cutting edge strategies and methods for business success.

MOBE has an affiliate program that is very lucrative with products ranging in price from free to $10,000 and above. The power of the program is the built-in training for new affiliates so they will know how to start making money right away and how to continue building to a freedom lifestyle.

If you are unfamiliar with the term “freedom lifestyle”, it refers to being able to work when and where you want with a portable, sustainable business model based on solid business principles. MOBE offers each of those:

The only job of a MOBE affiliate is to drive traffic to MOBE marketplace products.

Portable – You can choose to promote online or offline and run your business from your laptop on the beach or in the mountains — as long as you have an internet connection.

Sustainable – The key to success is building a profitable email list. The way to do this is to build a relationship with the people who make up the list so that they know, like, and trust you. As you learn their needs, wants, dreams, and desires, you can then introduce them to solutions that will meet those needs and wants, and help them achieve those dreams and fulfill those desires. Because they know, like, and trust you, they are likely to trust your offer and become customers.

MOBE has paid out more than $51million in commissions since its inception by Matt Lloyd four years ago and continues to grow. Matt Lloyd has built and continues to build MOBE as a long-term business model that will serve new and established business owners, managers, marketing professionals, and more for years and decades to come.

The best way to get started in MOBE is with a $49 application fee that is refundable within 30 days if you decide MOBE is not for you. During that first 30 days, you will go through a 21-step training program and have a personally assigned coach who will work with you to help you succeed. There is no other program available that does it better.

The best part of the MOBE model is that after you start bringing in people to the 21-step training program, there is a phone team specially trained to follow up with your prospects. On those phone calls, your prospects have the opportunity to purchase additional training and support and you healthy earn commissions even though the sales were handled by the MOBE team.

You never have to talk to any one on the phone or in person to be successful in MOBE!

Here’s you chance to apply for the 21-step training program for only $49.

Remember it is 100% refundable if you change your mind within 30 days!

We are so confident that the MOBE training will work for you that MOBE guarantees that you will make money if you apply what you learn in the 21 steps.

If you don’t make money, MOBE will pay you $500!

What have you got to lose?

Apply for the 21-step training today!

Let me know if I can be of assistance in helping you reach your goals!

God Bless!

Zona Taylor

So…You Own a Small Business, eh?

You Own a Small Business — or at least, you are thinking about owning one.

If you are a small business owner, you already know the issues.

If you are thinking of becoming the owner of a small business, you should go in with your eyes open knowing exactly what you are getting into.

Christmas Day
If you are the owner, there is no such thing as 9-5 hours for you.  It is your business 24 hours per day, seven days per week, 365-366 days per year, year in and year out.

If there’s not enough to make payroll, it’s your problem.

If taxes are due, it’s your problem.

If the plumbing leaks, it’s your problem.


Yes, you may have staff you can delegate tasks to, but the ultimate responsibility is still YOURS!

If the business is not growing, it is your problem.  If it is growing, it is great!
But no one will be there to applaud your heroic efforts to make it happen.

Are you starting to get the message?

Not only do you need to be really great at what you do!
That is what your business is about.
But you have to be able to run a business, too!

Do you realize all that you need to know and do besides
whatever it is your business offers — whether a service or product?

Attention: Small Business Owners!

So….how are you supposed to learn all that?  By osmosis? By asking the business owner next door how he handles it?

Those are options — though, not the best, by far.

So where can you get solid, up-to-date information that won’t cost an arm and a leg and 10% partnership in your business?

Glad you asked.

The only source for My Own Business Education is M.O.B.E.

What if…?

What if you could improve your business presentation so that your prospect remembers all the key points?

What if you had five specific actions you could take that would develop a wealthy mindset?

What about the SIX decisions that could make or break your start up?

Do you record your phone calls with customers?
Should you? Or not?

What is it that can set your business apart from the competition?
Especially when you are first starting out?

Should you be advertising online or offline or both?  
What marketing strategies work best for you type of business?

Do you need to hire, but don’t have a clue where to start? Can’t afford to pay minimum wage, but still need help?  
The list goes on and on.

  • Who could you ask these question that would know the answers?
  • Where could you find all that information?
  • How will you know if it is current?
  • How does it apply to your business?
    Which of these topics is most important for you to learn first?
  • What are the most important activities in your business?
  • Do you have time to do them?

Can you afford to pay to learn all this?

Can you afford NOT to?

For answers to these questions complete the form below
and confirm that you want this info
by checking your email and clicking the link to confirm.  
Then, in your next email,
you will receive a link to a page with all these answers and more!

Image attributions:
By Dean Wissing (IMG_3814 copy) [CC BY-SA 2.0 (], via Wikimedia Commons

By Tomwsulcer (Own work) [CC0], via Wikimedia Commons

By Visitor7 (Own work) [CC BY-SA 3.0 (], via Wikimedia Commons

By Ildar Sagdejev (Specious) (Own work) [GFDL ( or CC BY-SA 4.0-3.0-2.5-2.0-1.0

Starting an Online Business on a Shoestring Budget

Starting any business on a shoestring budget makes the likelihood of success very low. shoestring on blue sneaker

However, if it can succeed anywhere it would be online selling items and dropshipping them

What exactly does that mean? Dropshipping?drop shipping process

Dropshipping works like this:

  1. You (the Seller) find a source for an item that you would want to sell.
  2. You (the Seller) list it for sale on a website (i.e. your own, eBay, Itsy, Amazon, Pinterest, craigslist, etc.).
  3. The Buyer sees your listing and purchases it via whatever method you have set up for accepting payment (usually PayPal at first).
  4. You (the Seller) then order the item from your source and have it shipped directly to the Buyer.
  5. The Buyer is happy with their purchase and gives you positive feedback.
  6. You are happy with the Buyer and give them positive feedback.
  7. Repeat as often as possible for good profits.

What you need to know to Dropship successfully

  1. Which retailers/manufacturers like dropshippers and which do not.
  2. Which retailers/manufacturers will charge tax on your purchase and which will not.
  3. What fees you will need to pay your chosen selling platform (i.e. eBay fees) and your payment method (i.e. PayPal fees).
  4. How much to charge for your item.
  5. How to write the item description.
  6. How to write titles that sell.
  7. What keywords are and how to use them in your title and description.
  8. What actions to take once you get your order.
  9. How and what to communicate to/with your Buyer.
  10. What to do if your source is out of stock when an order comes in.
  11. What if the price has gone up on your item and you will take a loss if you fill the order.
  12. What about returns?  Should you accept returns or not? Pros and cons of each?
  13. Shipping charges – Free? Or charge S&H charge? Pros and cons of each?
  14. What about shipping internationally?  Pros? Cons?  How to?
  15. Methods to increase likelihood of receiving positive feedback after the transaction.
  16. Importance of feedback scores and how to track yours.
  17. What to do if you get negative feedback?

If you pay for a course on dropshipping, it should include all of the above topics plus lists of suppliers NOT to use and Brands of items NOT to list.

There should also be discussion of whether you should have an individual account or a business account with your selling platform and the difference.

There should be guidance regarding obtaining business license(s), setting up your business as a legal entity, how to find out about taxes that you are responsible for and how/when/where to pay them.

You need a way to track your business transactions so you will know if you are making or losing money.

Some of these topics can be covered by a simple search on Google or Yahoo or

However, for many of them you will need to know info specific to your situation and the info will not be the same across all selling platforms or in all locations.

I will be covering many of these topics in upcoming blog posts and webinars.

Sign up for my Making Money Online on a Shoestring Budget email list for more info.

It sounds like a lot to learn, doesn’t it?

Well, it is, when you are doing it alone.  But you are not alone!

You have me!

Sign Up now and start earning online income as soon as you wish!

Until next time,





Resources for Running and Growing Your Own Business

Resources for Running and Growing Your Own Business

No matter what business you are in, as an entrepreneur in 2016, there are certain resources you will need.

Absolute Necessities

These are the things you absolutely must have or you are not really in business at all.

  1. Something to sell.  This seems rather obvious, right?  But this is the place you have to start — and a mighty important one it is, too!  If you get this wrong the rest will be very difficult.
  2. Someone to buy what you have for sale.  Also rather obvious.  However, what if you have this really great product idea, but no one really needs or wants it.
  3. A way for your customer to find your product and purchase it.
  4. A way to deliver what you sell to the buyer and provide service after the sale.

I could write entire books on each of those, but I will leave those for another day. But I will briefly review my business as an example.

What I sell

My products are health and wellness products that help people get and stay healthy on two fronts — physically, fiscally.  One line of products helps people with their health through better nutrition and making healthier living choices.  The other line of products helps anyone who chooses to go into business to learn what they need to know with online courses designed specifically for what’s happening in the current world of marketing and business.  The two fit together beautifully since many of the physical woes can be alleviated with higher standard of living that allows people to eat better and take better care of themselves.

Who my customers are

My customers are people who want to get and stay as healthy as they possibly can — no matter their current state of health — no matter whether we are talking physical health or financial health.  They come in all ages from before conception, throughout pregnancy, labor, and birth through infanthood, toddler-hood, childhood, teen years, young adults, young parents, mid-life changes, life after kids and careers, and elderly.  They come with a myriad of aches and pains, diagnoses and conditions.  All the way from arthritis to zinc deficiency.

Financially, my customers also represent the gamut of financial conditions on planet Earth — from the flat broke to the multi-millionaire. Anyone who eats and inhales oxygen needs what I offer.

How my customers find my products and purchase them

Marketing that includes online and offline methods.

  • Online methods include blog posts, ad placement, Facebook marketing strategies, LinkIn marketing strategies. email marketing, webinars.
  • Off line methods include teaching classes, word of mouth, writing newspaper articles, etc.

How my products and services are delivered to my customer

  • The physical products are drop shipped directly from the company.
  • The education courses are delivered electronically online. Some are downloaded. Others are used as online services.

How I provide service after the sale

I stay in touch with my customers a variety of ways.

  • Phone
  • Email
  • Facebook groups
  • Webinars
  • Digital newsletters

The Nitty Gritty – What you really need to accomplish all that you need to accomplish to run your own business

The truth is this

You will not be great at everything.  

You may be okay at some things and awesome at others.

And you will more than likely have a talent or a knack for parts of the business and not for other parts.

Remember this.

Recognize which parts are which.

Once you have identified which is which you will have some options.

  • You can hire someone who is better at the parts you are not as strong in
  • Or you can outsource it.

However, making that decision will be important to your bottom line because you will definitely want to keep responsibility for the part of your business that keeps the money rolling in.

Do not relinquish complete control unless you are ready to live with the consequences of someone else being in charge of the outcomes.

Starting Out

As you start out in your own business, you need to be able to concentrate on getting the right things done in the right order, on time, every time.

You will need:

  • A business plan
  • A marketing plan
  • A budget.
  • Money to live on until the business can support you.
  • A place to conduct business
  • A business license — sooner or later
  • An accountant — sooner or later

How will you learn all that you need to know without going back to school majoring in business?

I am glad you asked that question.  I have gathered here some of the best business education available today on a number of different topics which at some point will likely become important for the growth and progress of your business.  Feel free to click the links and find out more details about each one.  I do ask that you sign up for my newsletter so that you can be notified when a course is updated…which they are — to stay current with business and marketing trends…and when new courses are added.

 Category:  Choosing a Business

“The Art and Science of Making High Ticket Commissions”

“45 Minute PayDay”

“Internet Funnel System”

Patriot Funnel System

Top Tier Income

Partner with MOBE — Affiliate Program for My Online Business Education

The License Kit — The License Kit is an in-depth, “easy to consume” training course that will leave you with the knowledge to license other people’s products so you can make money without having to do all the work creating the products yourself.

How To Build Funded Proposal — Learn the secrets Of 6 & 7 figure network marketers: how to recruit new reps on autopilot, using just the Internet, without rejection.

Affiliate Bonus Domination — Learn why traditional Affiliate Marketing is dead, and how to use the new rules to consistently dominate in major product launches, get major recognition, and win thousands in prize money.

The BlogMaster Blueprint —  You will learn how to build a profitable blog from the ground up that averages $3,000 a month or more in revenue.

Category:  Free Resources

Limitless” – Free hard cover book. Just pay postage and handling.

IM Revolution” – Free book.  Just pay postage and handling.

10 Questions You Absolutely Must Ask BEFORE Choosing a Business” – Free ebook

IM Freedom Workshop” – Free workshop – travels all over the world.  Check out this link for upcoming locations.


Category:  Seminars, Workshops, and Live Events

IM Freedom Workshop” – Free workshop – travels all over the world. Check out this link for upcoming locations.

Home Business Summit” – Designed to help new internet marketers launch their online business.

Super Charge Summit” — Supercharge your online business at this live event.  Moves around the globe. Check for location near you.


Category: Business Courses

Traffic and Marketing

Traffic Masters Academy — Reveals everything about traffic that no one ever talks about. Over the course of 30 days, you’ll learn from the men and women that are on the cutting edge of traffic generation today.

My Email Marketing Empire — Learn email marketing (the No. 1 Income source of any internet marketer) from Matt Lloyd. This course shows you EXACTLY how Matt did it in his business- and how you can too.

10,000 Leads in 100 Days — Spy on Matt Lloyd’s marketing: see where he gets his leads, how much he pays, and what his results are.

Gold Inner Circle —  Industry Insiders Reveal “What’s Working Now” To Double, Triple, Or Even QUADRUPLE Your Business!

My $3K Traffic Formula – Armando Rendon — Learn Armando Rendon’s “Secret” Formula Used By the 23 Year Old to Bank $10,815 in Only 7 Days!

How To Use Social Media To Leverage Your Business — Learn the purpose of social media and how to leverage it for your business.

Instant Solo Ad Profits — A Series Of 5 Amazing Must See and Listen To Videos That Takes You Through On How To Create and Profit From Solo Ads and Build A Huge Financial Empire From Solo Ads.

Digital Marketing Strategies For Entrepreneurship — Start a Successful Business by Building a Sales Funnel, Social Media Following, and Affiliate Partnerships.

Social Media Success for Business — Gets you off on the right foot by helping you map out a manageable social media strategy, a plan for each individual tool, and a roadmap for tracking analytics and integrating your tools.

Pinterest Marketing Strategies: Build And Engage Followers — Enroll in the latest social media course with UNLIMITED & LIFETIME access you will learn how to drive sales, attract new customers and master social media (the right way).

Instagram Marketing Strategies Beginners Guide — Build a Following on Instagram and Gain the First 1,000 Followers.

YouTube Unlocked  — Learn how to get your videos ranked consistently to produce highly targeted traffic resulting in more sales all the while getting paid by YouTube for your “Silly Little” videos.

Super Simple Income Formula — In this Simple & Easy to follow Video course, Arun Obulisamy is helping you learn, set up your Online Marketing business in a easily comprehensible way. This High Quality A-Z Video Course is designed in such a way, so You can complete the steps as you’re learning.

Sales Training

Sales Training: Deliver Great Free Sales Generation Seminars — You can convert audiences who attend your free educational seminars into paying clients and customers.

MOBE Max Conversion Formula — Want to earn at least 6 figures within the next 6 months with your business? Learn the secrets of generating unlimited buyer leads online, and then use Saj P’s               proprietary Max Conversion Formula to turn them into high ticket MOBE sales over and over again on autopilot.

Sales Training: You Can Give A Winning Sales Presentation — You can speak confidently and get your prospects to understand how you and your products and services can help them.

Funding Methods

How To Build Funded Proposal — Learn the secrets Of 6 & 7 figure network marketers: how to recruit new reps on autopilot, using just the Internet, without rejection.

Affiliate Bonus Domination — Learn why traditional Affiliate Marketing is dead, and how to use the new rules to consistently dominate in major product launches, get major recognition, and win thousands in prize money.



The O.P.T. Formula — “Other Peoples Time” – The ultimate leverage point to grow your business. Learn everything you need to know about effective outsourcing.

How To Legally Hire Independent Contractors And Freelancers — Do you want to hire independent contractors, freelancers, or consultants but afraid of getting into trouble with the law and the            IRS?  In this easy and actionable course, I will clearly explain how to legally hire independent contractors and freelancers for your business and explain and even provide the contracts and                forms you need in hiring freelancers.


Staying Current

Gold Inner Circle —  Industry Insiders Reveal “What’s Working Now” To Double, Triple, Or Even QUADRUPLE Your Business!


Time Management

Evernote Exposed: How To Use Evernote To Be More Productive


7 Easy Tips to Better Health – Living Healthy in Today’s World

Seven Tips to Better Health

Does Your New Year’s Resolution include getting healthier?

If so, here are some easy to implement changes that can make a big difference in your health.

  1.  Drink Water instead of any other drinks.

    This includes diet drinks.  Research has strongly shown that artificial sweeteners actually contribute to weight gain. I remember one coworker who needed to lose about 50 pounds.  During a visit to a Registered Dietitian, he reveals that he fixed a gallon of sweet tea to take to work each day.  During his shift he would drink the entire gallon.  After the dietitian calculated how many calories were in the sweet tea, she recommended that he change to water.  He did.  Before long the weight just melted away.  That was the only change he made.

    Another client comes to mind. Our sports med/exercise guy had been the first to have an appointment with this particular client.  She was newly diagnosed with diabetes and would not see the dietitian for another five days.  So the exercise guy did his usual assessment and briefly discussed some of the changes she could make in her diet until she could meet with the Registered Dietitian in a few days.  One of  the things we always did was to calculate the amount of water the client needed to drink to enhance weight loss efforts.  Hers turned out to be two gallons per day.  He made a follow-up appointment to see her in six weeks.
    Ordinarily, I (as the Registered Nurse) would do the calculation of how much water the client should drink for maximum weight loss benefit and have that conversation, but on this day, it was the exercise guy.  There was one precaution that I always told clients and that is to not drink more than two gallons without permission from their medical physician (due to cardiac and renal issues that may be unknown to us).  The exercise guy either forgot to tell her or the patient forgot that bit of caution.

    Five days later, the client did not show up for her appointment with the Registered Dietitian nor for her appointment with me (the Registered Nurse) a few days later. At that point, we supposed we would not see her again.

    However, we were wrong.

    Six weeks later, at 1PM, the door to our shared office opened and in walked a client. I was alone in the office at the moment, so I greeted her and asked how I could help her. She said she had an appointment with our exercise guy.  I went a looked on his appointment schedule and realized who this had to be.

    I looked at her once…and then again.  I tried really hard not to be rude…but this could NOT possibly be the same woman who was here six weeks ago and had been a “no show” for both the dietitian and me!  This woman just did not look the same … at all!

    Moments later the exercise guy returned from lunch and proceeded with weighing her and the second appointment activities.  She had lost 42 pounds in 42 days!!!!!!

    During the first appointment, the exercise guy asked her if she had ever tried to lose weight before. She said she had tried everything — Weight Watchers, Tops, South Beach Diet, Adkins diet, etc. They all worked the first week or so.  After that, the results tended to vary.

    At the end of this appointment, the exercise guy asked what she thought was making the difference this time.  Her answer, “the water.”  She said that other diets had all said to “drink more water”, but none had told her how much until now.  She said the water has to be the difference.

    As it turned out, she had been sick enough from the undiagnosed diabetes that she had lost her job.  So after her first appointment, she decided her fulltime job was to get well enough to go back to work.  Her instructions had been to exercise once a day following the exercise plan the exercise guy had set up for her.  She decided if once a day was good, twice a day was better.

    When she was told to drink two gallons of water per day, she decided that if two gallons was good, three gallons were better.

    THREE Gallons!!!  Holy Moly!!!!  That’s a LOT of water!

    She reported that she drank one gallon between breakfast and lunch. Another gallon between lunch and the time her daughter arrived home from school (about 4pm). And the third gallon between 4pm and 8pm.  That way she could get some sleep without getting up to go to the bathroom every hour toward morning.

    We did recommend that she cut back to “only” two gallons per day.

    The next time she came for a weigh in (six weeks later), she had lost “only” 25 pounds!  Still about four pounds per week!

    Her results were truly extraordinary.  But many of our clients experienced significant weight loss with simple exercises that were done in their own homes with no special equipment, making changes in eating habits, and drinking the right amount of water for their current weight and desired weight goals.

  2. Turn Off ALL Distractions and Slow Down.

    Turn off the television and the cell phones and pay attention when you eat. This means to take a bite, put down your fork/spoon, savor the flavors and textures. Pay attention to every bite. Make sure you chew completely and swallow that bite before picking up you eating utensil again.  This allows the first bit of nutrients to reach the far side of your stomach so you can be alerted when you have had enough.  It takes about 20 minutes for the first bite to reach the part of your stomach that signals that you have begun eating.

  3. Stop Eating When You Are No Longer Hungry.

    Notice I did NOT say “when you are full”.  Eat just enough to take the edge off your appetite.  Then stop.  If you are hungry again in an hour, it’s okay to have a few more bites. But you do NOT need to stuff yourself until you are so fuk that you are miserable.

  4. Have the Salad Dressing on the Side.

    If you are eating out, always ask for salad dressing on the side.  Then whenever you are ready to take a bite of salad, dip the tips of the tines of you fork in the salad dressing and stab that piece of lettuce or tomato or whatever in your salad and eat it.  That way, every bite will have the flavor of your salad dressing.  However the salad will be long gone and you will have salad dressing left over.  That means you enjoyed you salad with dressing for ever bite, but avoided excess calories. You can do this at home, too. Just place a small amount of salad dressing on a saucer. Then simply dip the tips of the tines of your fork in the salad dressing with each bite.

  5. Use a Smaller Plate.

    I know this sounds a little crazy.  But research support the fact that we want the plate to “look” full.  So a smaller plate will look full with less food on it. Also, if you happen to have been raised to be a member of “the Clean Plate Club”, you won’t need to eat as many calories to “clean you plate”.

  6. Eliminate as many Empty Calories as possible.

    What do we mean by “empty calories”? The easiest way I have found to think of calories is to draw a parallel to money.

    When you have a certain amount of money to spend you want to stretch it to cover as many of your needs as possible, right? You need to make sure there is a roof over your family’s head,  clothes to keep them warm, shoes for their feet, and food to stay healthy.

    The same it true when it comes to nutrition. Your body requires certain types and amounts of nutrients to stay healthy.

    We all need protein to build and repair/replace cells that are damaged or die off each moment of each day. We need  little bit of fat to make certain crucial hormones for good health. We need enough carbohydrates to provide energy for all that manufacturing of cells and for energy to walk and talk our way through each day.  There are crucial vitamins and minerals that our body would struggle and eventually die without.

    Foods that provide multiple necessary nutrients are a “good investment” of calories.  Fresh and frozen vegetables, fresh fruit, baked and grilled chicken, fish, pork, and beef would be considered a “good investment” in calories – up to your total max calories. Foods that supply few or none of the necessary nutrients are foods that have “empty calories.” One very common source of empty calories are in drinks.  Any drink that has calories and not much else would be one with “empty calories.”  Soft drinks, Kool-Aid, fruit-flavored drinks, alcoholic drinks of any kind, i.e. wine, beer, liquor.  All are empty calories!  When you eat these, you spend calories and get nothing useful in return. In other words, you get ripped off! Another source of empty calories are sweets and desserts i.e. candy, candy bars, cookies, cake, pie, ice cream, brownies, etc.  I really hate to admit this, but I love the foods in this category…and the calories are nearly devoid of anything worthwhile.

  7. Take a “good” multi-vitamin-mineral supplement to fill in the gaps in your diet

    In today’s world, it is hard to get all your nutrients from food. In theory, it can be done.  However, the study that comes to mind regarding how likely it is to happen was done several years ago and the people being studied were dietitians.  The study looked a one three-day period…just 72 hours.  The dietitians knew the study was trying to see how many people could “eat right” for three days in a row. Even with all that the dietitians knew, and knowing the study was only going to last three day, less than three percent were able to obtain all the necessary nutrients from food alone.  LESS than 3 %!!!  That means that more than 97% of dietitians — who know exactly how much of which foods they need to eat — were able to actually achieve it.  What do you think the odds are for you and me?  I am thinking “not so great”!

Finding a good multivitamin

Finding a good multivitamin is not as easy at you may think.  I know as a Registered Nurse with a Master of Science in Nursing I was embarrassed at how little I actually knew about nutrition.  Many medical doctors know even less because it was rare that a medical school required any nutrition courses outside the one or two clock hours regarding diabetic, renal, cardiac, pregnancy, and a few other not-so-common diets.  Mostly they were taught to “consult the Registered Dietitian.”

It was when I was pregnant with my second child that my childbirth educator brought up the question of how prenatal vitamins were made and the source for these vitamins that we were taking so faithfully during our pregnancy.  It was also during that pregnancy that I exhibited signs of vitamin deficiency for the very vitamins that were supposed to be in my prenatal vitamins.

As the adventuresome student in the class, I ventured a guess, “from food?”  [Seemed logical to me.]

Much to my total amazement, food was NOT the source for my prenatal vitamins.  When I found out how the prenatals were (and still are) made, I was totally appalled and stopped taking my prenatals from the doctor immediately!  I knew I did not eat right, but I didn’t want “those” getting to my unborn baby either!

If you would like to know more about how most name brand vitamins are made, join me on my upcoming webinar, “Living Healthy in Today’s World” .  You will have a chance to ask questions live.  There will be special bonuses for attendees of the live webinar that will not be available once the webinar ends.

Sign up to receive a special invitation with date and time along with other useful info about Living Healthy in Today’s World.